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Ta Khon heads to Brazil for landmark Latin American premiere
Ta Khon heads to Brazil for landmark Latin American premiere
WEDNESDAY, AUGUST 05, 2026
Thai horror film Ta Khon: The Cursed Mask will make its Latin American premiere at the Thai Film Festival in São Paulo, Brazil, from August 14-16.Thailand taps Nene Royal for global tourism promotion drive
Thailand taps Nene Royal for global tourism promotion drive
TUESDAY, JULY 14, 2026
Thailand plans to provide financial support for Phuket teenager Nene Royal’s America’s Got Talent campaign and give her a future role promoting tourism and Thai soft power.Japan’s content push exposes Thailand’s soft-power trap
Japan’s content push exposes Thailand’s soft-power trap
WEDNESDAY, JULY 08, 2026
Japan’s plan to boost funding for anime, games and music highlights a deeper challenge for Thailand: a creative economy with huge value, but a digital content sector still trapped in outsourced production.Thailand’s soft power shines through food, fun and 5F charm
Thailand’s soft power shines through food, fun and 5F charm
THURSDAY, JUNE 25, 2026
Thailand rises to 38th in the 2026 Global Soft Power Index as food, fun, tourism appeal and 5F culture strengthen its global image.The sizzle of socialisation: How Moo Kata makes Thailand’s table glow
The sizzle of socialisation: How Moo Kata makes Thailand’s table glow
TUESDAY, JUNE 23, 2026
Thailand’s Moo Kata turns dinner into a shared ritual, blending soft power, tourism and communal comfort around one sizzling grill.Sabeeda: Cambodia UNESCO seat will not affect Thai heritage bids
Sabeeda: Cambodia UNESCO seat will not affect Thai heritage bids
SUNDAY, JUNE 21, 2026
Culture Minister Sabeeda Thaised says Cambodia’s UNESCO committee seat will not affect Thailand’s bids to inscribe Chud Thai and Muay Thai as intangible cultural heritage.KLUB25 pushes Thai nightlife onto the global stage
KLUB25 pushes Thai nightlife onto the global stage
WEDNESDAY, MAY 27, 2026
Bangkok’s KLUB25 enters The World’s 100 Best Clubs 2025, highlighting Thailand’s growing nightlife soft power and night economyLoei’s Phi Khon Nam festival draws crowds to Chiang Khan village
Loei’s Phi Khon Nam festival draws crowds to Chiang Khan village
MONDAY, MAY 04, 2026
Loei’s Phi Khon Nam 2026 festival in Chiang Khan drew Thai and foreign visitors as Ban Na Sao villagers staged masked dances to honour ancestral spirits and pray for seasonal rain.Gawdland wins world title, thrusts Thai drag into spotlight
Gawdland wins world title, thrusts Thai drag into spotlight
MONDAY, APRIL 06, 2026
Thai drag queen Gawdland wins RuPaul's Drag Race UK vs The World Series 3, showcasing Thai culture and elevating the country’s drag scene onto the global stage.Thai fashion exports soar to 220 billion baht as DIPROM boosts SME soft power
Thai fashion exports soar to 220 billion baht as DIPROM boosts SME soft power
FRIDAY, OCTOBER 17, 2025
Thai fashion exports hit 220 billion baht as DIPROM empowers SMEs with soft power, innovation, and brand building to compete on the global stage.